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Greater Altoona Career & Technology Center

1500 Fourth Avenue • Altoona, PA 16602 • 814.946.8450
HOURS: Monday thru Friday 7:30 am - 4:00 pm

Retail Marketing / Entrepreneurship

Retail Marketing/ Entrepreneurship

PA Dept of Education | CIP Code 52.1801

Retail Marketing/Entrepreneurship is a three-year program providing students with skills in Retail Marketing and Customer Service occupations. Businesses such as retail stores, restaurants, hospitality, sports and entertainment, and especially customer service industries are looking for qualified skilled employees from this are of study.

Students who are accountable, have a willingness to learn, display a strong work ethic, enjoy working with people, have a friendly, outgoing appearance, good communication skills and a positive outlook would be successful in this program. This course provides instruction in areas such as: salesmanship, advertising, visual merchandising, marketing, human relations, cashiering, job interview skills, merchandising, store operations and customer service. Students have the opportunity to become nationally certified through the National Retail Federation, NRF, in Customer Service.

This program provides the opportunity for a cooperative work experience in the senior year for qualified students. Students develop retail marketing skills through the operations of the School Store. Students gain additional hands-on experience by participating in the School Store through different roles such as Cashier, Greeter and Store Manager.

Students in this area are members of DECA for emerging leaders in marketing, hospitality, sports and entertainment and finance. This student organization is active in the school community and the state by completing various community service projects and participating in the DECA activities throughout the school year.

Students enrolling in this program are expected to:

1. Be accountable, have a willingness to learn and strong work ethic
2. Be friendly and outgoing
3. Be able to stand for long periods of time
4. Be trustworthy
5. Possess a neat appearance and good personal hygiene


Occupational Profile: For information on this occupation's description, required knowledge, job tasks and related job titles, state and national wages, and employment trends, visit the U.S. Dept. of Labor's site for this career field at:

Business Partners:
We appreciate the support of the following business partners and encourage doing business with these companies.
Blair Candy
New Look

Lisa Kuhn

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